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SocNets, Kindness among Crucial Consumer Trends
The growing impact of social network fans and consumer receptiveness to acts of kindness by brands are among the major consumer trends tracked by trendwatching.com this year. Following are brief recaps...
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Only 36% of Marketers Find Consumables Valuable
Fewer than one in three (27%) marketers find marketing consumables timely and valuable, containing the exact information needed to make sales, and another 9% say they are impressive and persuasive,...
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Timeliness Key to Improving Consumables
Seventy of percent of marketing executives said timely delivery and access to content is one of the best ways marketers can improve the value of their marketing consumables, according to [download...
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7 in 10 Marketers Travel to Domestic Events
About a combined seven in 10 (68%) US marketing and event professionals travel to at least one domestic event a year, according to [pdf] a study conducted in May 2011 by The Professional Convention...
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Compelling Content Makes Virtual Events Worthwhile
An overwhelming 97% of event marketers and professionals say compelling content is an important factor in determining whether a virtual event will be worthwhile to attend, according to [pdf] a study...
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August Promotional Email Volume Up 11% YOY
The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending September 2, 2011 (last week of August), according to Chad White, research director at...
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Women Drive African-American Purchases
Women see themselves as the primary drivers of a variety purchases in the African-American consumer demographic, according to [download page] a report released in September 2011 by The Nielsen Company....
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SocNet Crowdsourcing Has Mixed Results
While brands performing crowdsourcing (letting consumers take over a portion of your promotional activity) via social networks have experienced positive results, the practice can also backfire,...
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B2B Technology Collateral Consumption Declines YOY
Of the five major B2B technology collateral types covered in a 2010 survey of corporate technology decision-makers conducted by Eccolo Media, three showed a significant decline in consumption during...
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Corporate Spending on Branded Content Rises
Total spending on branded content per company in 2012 is up about 5%, and brand content is getting a larger share of marketing budgets. That’s according to an industry survey by the Custom Content...
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